You do not have to be a professional journalist or author to use article marketing to improve your online business. Anybody can develop great articles that increase traffic and boost sales. This article will give you a few effective pointers on how to make this marketing strategy work for you.
To get your articles syndicated, use RSS feeds. This will give people even more ways to find and read your content, and may lead to them showing up on a variety of different sites, boosting your search engine rankings. Some of the top RSS feeds include Google Blog Search and Microsoft Longhorn.
Add images to your articles when you can. You can find many free stock images on the internet. This will garner immediate interest in your piece as readers are hooked by the image. Photographs interest people and draw them in, and what?s more, they save you from having to fill that space with more words.
Even the most tenured article marketers have room for improvement. Nobody is perfect in this business. Always remember that you need to tweak even your best-performing campaigns. Find what your readers are enjoying about your marketing efforts and work to improve it. Things can go from good to great in no time.
Always include useful and current information in your articles. Don?t bore the readers with pages of scientific lingo, but at the same time do not become too casual or friendly. You want to seem as knowledgeable and professional in the subject as possible, so the readers will trust in your advice and come to your site.
Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
Your article?s title is perhaps the most important part of the entire text in marketing. This is not to say that you shouldn?t focus equally on the body of the text, but your title is going to be the first thing people read. If the title isn?t catchy enough to draw them in, people are never going to read the article in the first place.
Use your articles to create a blog. Add all of your articles to a free blog site such as WordPress or Blogger. This allows you to get more mileage out of your articles, and even though people talk all about Google penalizing your for duplicate content, most people don?t understand that this mostly means duplicate content that resides on the same domain.
Boost Your Traffic
[I:http://articles.buildabetterbusinessonline.com/wp-content/uploads/2012/03/BarryMarksman8.jpg]If you are part of an affiliate marketing program, use this to market your articles. Affiliate participants may have their own e-zines or RSS feeds that need additional content from others. Trade content with other people in your affiliate network to boost your traffic and generate more loyalty with customers.
Article marketing can be very effective for the business that employs this type of advertising technique. These types of articles are often syndicated throughout the internet and print publication in that industry?s genre. Well-written articles with relevant content can have the potential to also increase the credibility of the business within its market.
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Tags: Internet marketing
Source: http://articles.buildabetterbusinessonline.com/techniques-to-use-for-effective-article-marketing/
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